Create a premium identity with enough distinction and flexibility for many formats.
The visual system needed to feel recognizable across websites, social media, packaging, apparel, print, and marketing graphics without becoming inconsistent.
Logo & brand identity
A chrome-led identity system showing how one recognizable visual language can extend across business touchpoints.
Project story / Obvist Identity Systems
The visual system needed to feel recognizable across websites, social media, packaging, apparel, print, and marketing graphics without becoming inconsistent.
The identity direction combines a dimensional wordmark, consistent finishes, structured spacing, supporting typography, and clear application rules.
The system gives future digital and physical applications a shared point of view while preserving the bold metallic character of the logo.
Project deliverables
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