Process / Obvist Designs
Choose a service to understand the phases, timing, client responsibilities, and deliverables before the project begins.
From first conversation to final delivery
Choose a service to see exactly what happens, what you provide, what you receive, and how the work moves forward.
Order & inquiry
Your inquiry or order is reviewed to confirm the intended scope, timing, current website, and level of support needed.
Business name, current links, preferred package, goals, and desired launch window.
A personal response confirming fit, immediate questions, and the recommended next step.
Discovery
A focused conversation organizes the idea, identifies what customers need to understand, and confirms the most useful page structure.
Business details, services, audience, brand assets, examples, and content status.
A confirmed direction, scope, project timeline, and content checklist.
Planning
The sitemap, content hierarchy, calls to action, booking or inquiry pathways, and required features are organized.
Feedback on the proposed structure and any required content or feature priorities.
Approved sitemap, page plan, customer path, and project milestones.
Design
The design direction is created and expanded across desktop, tablet, and mobile layouts with organized review checkpoints.
Consolidated feedback during the scheduled revision rounds.
Custom page designs, responsive layouts, and a cohesive website experience.
Testing & launch
Forms, links, responsive behavior, navigation, product or service paths, and final settings are checked.
Final approvals, domain or account access, and any required legal or policy content.
A launch-ready website, quality review, and management walkthrough.
Support
Post-launch questions, minor corrections, and ongoing design or marketing needs are addressed according to the package.
Any issues or future priorities identified after real customers begin using the site.
Included support, clear maintenance options, and recommendations for future growth.
Creative brief
The business story, preferred direction, competitors, must-avoid ideas, and final uses are organized into a focused brief.
Business background, inspiration, preferences, required formats, and examples.
Approved creative brief and concept criteria.
Concept development
Original concepts are created with different strategic ideas—not just minor variations of the same design.
Initial reactions based on the agreed goals rather than isolated personal preferences.
A curated concept presentation with clear creative reasoning.
Refinement
Typography, color, composition, iconography, and details are refined through the included revision rounds.
One consolidated set of feedback at each review checkpoint.
A polished final identity or graphic direction.
Applications
The approved direction is extended into the selected print, digital, social, packaging, or merchandise assets.
Required dimensions, printer details, platform specifications, and final copy.
Practical, consistent design applications ready for production.
Final delivery
Exports, transparent versions, print files, social sizes, and usage notes are packaged clearly.
Final approval and confirmation of required file formats.
A professional asset library and production-ready handoff.
Audit
Profiles, content history, visual consistency, audience response, competitors, and business goals are reviewed.
Account links, insights access, brand assets, offers, and business priorities.
A clear audit and recommended platform focus.
Strategy
The monthly system is built around repeatable themes that balance education, trust, proof, personality, and promotion.
Approval of the proposed content pillars, voice, posting rhythm, and campaign priorities.
Content strategy, monthly framework, and approval workflow.
Planning
Topics, campaign dates, offers, captions, formats, and required client materials are organized.
Timely updates, promotions, photos, announcements, and approvals.
A complete monthly content calendar.
Creation
Graphics, templates, captions, story ideas, and campaign creative are developed in batches.
Consolidated feedback during the agreed approval window.
Approved monthly creative and copy.
Publishing & engagement
Approved content is scheduled or published and selected engagement activities are supported according to scope.
Access to selected platforms and timely responses for sensitive questions or approvals.
Consistent publishing and a professionally maintained presence.
Reporting
Reach, engagement, clicks, inquiries, top themes, and opportunities are reviewed in plain language.
Feedback on lead quality, sales conversations, and business changes.
A practical report and next-month recommendations.
Audit & tracking
Website visibility, analytics, conversion events, existing campaigns, pages, and technical foundations are reviewed.
Account access, website access, offers, customer details, and known business data.
Audit findings, tracking plan, and priority list.
Research
Search demand, locations, audiences, pain points, competitor messaging, and offer strength are analyzed.
Confirmation of target services, locations, audiences, and sales priorities.
Keyword map, audience direction, and campaign opportunity plan.
Foundation
SEO fields, page structure, landing-page messaging, calls to action, tracking, and campaign creative are improved.
Approvals for page edits, offers, creative, and conversion actions.
Search-ready pages, campaign assets, and reliable measurement.
Campaign launch
Campaigns are built, checked, and released with clear budgets, exclusions, creative, and conversion goals.
Advertising account and billing access, final approval, and platform spend.
Live campaigns with documented settings and tracking.
Optimization
Search terms, audience quality, cost, conversions, landing behavior, and creative response are reviewed regularly.
Feedback on lead quality and any changes to offers, availability, or priorities.
Continuous refinements and clearer performance insight.
Reporting
Results are summarized with what changed, what worked, what needs attention, and what happens next.
Business feedback and sales outcomes that may not appear in platform data.
Plain-language reporting and the next optimization plan.
Let’s talk about your project
Share the goal, the challenge, or the idea. You will receive a personal response with the most sensible next step.